Finding New Customers

How to find more customers from different sources

Ever thought of using an association with Lonely Plant to find new customers for your business? It’s something we do well, as evidenced by our work with online travel insurance provider, World Nomads.

The need

World Nomads is based in Australia and services a global network of backpackers and independent travellers. The company offers affordable, comprehensive travel insurance by avoiding unnecessary add-ons, but they wanted to increase their market share.

Our advice

Looking at World Nomads we recognized an opportunity to work with a reputable partner that could help us play a bigger role in supporting our travellers, both at pre-planning stage and on the road. Of course, just as necessary as having an accurate guidebook is the protection of quality travel insurance - an integral part of pre-planning for any traveller. We therefore reached an agreement with World Nomads to promote them as our chosen travel insurance provider through our Travel Services section

The solution

This alliance with Lonely Planet has become a great way for World Nomads to generate new customers… as a young up and coming business, it’s important for them to be seen partnering with a company that has won the credibility and respect of the same audience they’re targeting; and we offer the ability to tap into a worldwide market of discerning consumers.

Results

Through this strategic alliance, World Nomads is now not only generating awareness of their products and services, but also gaining new business. At the same time, Lonely Planet sees the alliance as a value add for our customers. Both organisations are therefore augmenting their normal offerings; and everyone’s a winner!