WorldGuide

The world's most up-to-date and accurate travel information

When it comes to your company's website, content is King! Your site has to reflect the culture and values of your business, but also provide the key ingredient for which the internet is most used – accurate and relevant information. And that's where we come in.

As showcased on the award-winning LonelyPlanet.com website, our WorldGuide is the most accurate, comprehensive, real time digital travel reference available. It contains up to date, correct information about literally every country on the planet.

Every month over five million unique visitors access the lonelyplanet.com.au site seeking expert answers to their travel enquiries. And those answers are provided by experts, with absolutely every single listing checked in person by Lonely Planet authors. That's the attention to detail that makes us different and which has won us our reputation as one of the world's top names in travel.

The sheer volume of detailed information we're able to provide also sets us apart from other content providers. Everything your customers, staff or prospects are likely to want to know about a destination is searchable.

Of course, businesses have different needs that can change over time. So as with all the content we provide for our business partners, the WorldGuide is flexible. We can help you to construct your own unique product by tailoring content to suit various segments of your audience as well as your technology platforms and budget. And we provide travel content management as required. For example:

• Portals like Yahoo! use the WorldGuide to increase advertising revenue – see how …
• Travel companies use our content to inspire users and drive bookings – read a case study from Visit Britain.
• Telcos use our services for their mobile/wireless travel information needs.
• Travel Intermediaries like World Nomads add value to their services and drive sales using the WorldGuide – see how …
• Other companies provide their staff in offices all over the world with vital destination information.
• And the WorldGuide has also helped companies operating in non-English speaking markets to reach audiences who speak French, German, Italian, Polish, Spanish, Portuguese, Korean, Chinese and Japanese.

Our destination profiles are full of facts, figures and first-hand information, plus must-read background and important tips on what to see, do and avoid. We'll help you to choose the content that best serves your key stakeholders including:

• local history and culture
• activities
• suitable accommodation
• major attractions
• exchange rates
• places to eat and shop
• and even the best way to get around.

We'll also advise on technical issues as we tailor a content solution that's unique to your company.

Importantly, we can then maintain your content on a real-time basis, so you, your clients and customers get precisely what you want, when you want it.

Some of the leading companies that choose Lonely Planet's WorldGuide to drive their business across diverse markets include: