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issued August 2004
LG Electronics comissions Lonely Planet
to produce "Best of Athens" tour guidebook during
the Olympics
LG Electronics has signed an exclusive contract
with Lonely Planet, via Lonely Planet's Korean agent,
to produce "Best of Athens - VIP Edition",
for distribution during the 2004 Olympic Games.
 Copies of the customised "Best of Athens" guide
will be distributed in around 20 luxury Athens hotels, and
given free to passengers who travel to Athens during the Olympics
on KLM Royal Dutch Airlines flights from Incheon, Tokyo and
Osaka, and Swiss International Air Lines passengers who travel
from Zurich and Geneva.
LG Electronics has also distributed the books to its global
network in the USA, UK, Republic of South Africa and Singapore.
LG saw a customised Lonely Planet guide as unique marketing
opportunity for their business, giving LG access to their
desired market through a useful, respected product.
Mr. Moon B. Shin, Vice President of Digital Appliance of
LG Electronics said: “This book offers exciting information
for travelers to Athens during the Olympics. LG Electronics
also aims to increase awareness of its high-quality home appliances
among a European customer base.”
Lonely Planet is the world's most successful independent
travel information company, producing award-winning guidebooks
for independent travelers for 30 years. Lonely Planet currently
produces over 650 titles in 17 languages. In 2003, Lonely
Planet was ranked by brandchannel.com as the sixth most powerful
brand in the Asia-Pacific region.
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