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Lonely Planet has today announced Douglas Schatz as its new Managing Director EMEA.
Reporting to Matt Goldberg, Lonely Planet's CEO, Schatz will join the business in January 2010 and be responsible for leading the company's European business and delivering the strategy for print and digital expansion, as it makes the transformation to a cross media organisation. A key area of focus will be on growing audiences from core independent travellers to a wider psychographic target across print, digital and emerging platforms. More ›
Lonely Planet has partnered with Nokia to create the video content for a unique microsite called TheProgressProject.com. The microsite features videos which show how Nokia's mobile innovations are benefitting communities in different corners of the world by the use of mobile devices and software to tackle everyday challenges that shape lives. The key theme is the progressive development of humankind.
TheProgressProject.com recently launched with six initial projects documented through compelling video reports by Lonely Planet author Frances Linzee Gordon. Frances travelled to the USA, Brazil and India to talk to the people involved and to reveal the positive effect on society of using mobile devices to tackle everyday challenges that shape our lives. The projects ranged from accelerating a grassroots business to providing better access to healthcare to increasing awareness of our environmental impact. More ›
As Kindle ships across the globe…
Lonely Planet is among the first travel guide publishers to have products available for Amazon's (AMZN) Kindle e-reader as it ships internationally this week.
"Lonely Planet is excited to make over 600 travel guides available by book or chapter from Australia to Zanzibar to Kindle customers around the world," said Lonely Planet CEO Matt Goldberg. 'Our goal is to be an indispensable source of information to travellers wherever they are and consumers can now pack as many Lonely Planet guides as they want into Kindle's 10.2 ounces and download new guides wirelessly while travelling around the world.' More ›
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