What we do

Content innovation. Brand integration.

Travellers have an unlimited amount of information available to them but a limited amount of time, making reliable expert opinion more important than ever. As the world's leading travel content provider, Lonely Planet continues to create the world's most popular travel guides for a large and loyal community. You can count on us to develop fresh content that will bring value to your customers. Only Lonely Planet's Business Development team can offer you access to our three core assets:

  • The Lonely Planet brand

    When people think about travel and adventure, they think about Lonely Planet. Whether they're on their phone or tablet, at a computer or on the road, travellers know they can find practical information, honest reviews and insider tips from Lonely Planet authors who have visited each destination and point of interest.

  • Lonely Planet content

    From Argentina to Zimbabwe, Lonely Planet has unmatched coverage for thousands of places around the world. You can count on us to provide both quality and quantity whether it's an inspirational destination description or details about recommended restaurants, hotels or activities.

  • Lonely Planet audience

    Lonely Planet has a massive global audience that is enthusiastic about travel and shares a desire to experience the very best the world has to offer.

Today, Lonely Planet helps hundreds of the world's leading brands develop innovative content and marketing solutions that deliver results, drive customer loyalty and put their brand front and centre in the travel space.

  • Visa
  • Tourism Australia
  • Qantas
  • OneWorld
  • Nokia
  • Cathay Pacific
  • Yahoo
  • Barclays
  • Mercedes
  • Intel
  • Microsoft
  • ATT